Eva Mendes Commercial: Too Steamy For US TV

She’s parlaying her big-screen sex appeal into a lucrative deal as the spokesmodel for Calvin Klein’s newest fragrance Secret Obsession. But Eva Mendes’ new commercial has been branded as too racy for television here in the States.
And it’s not hard to see why most domestic television stations are refusing to air the spot। After all, it contains a kinda-sorta nipple shot as the “We Own the Night” actress writhes around on an unmade bed while whispering seductively.
Regardless of the controversy, Calvin Klein’s president and CEO Tom Murry stands firm behind the campaign. “We believe the commercial is exceptional and hits the mark for Secret Obsession. We are anticipating a very successful global launch.”
Echoing his sentiments, Vice President of American Fragrances at Coty Prestige Catherine Walsh added that the uproar “just reinforces our belief in the campaign, which has really struck a chord with consumers and in true Calvin Klein fashion, sparks controversy.”
While the most American audiences can hope for is a severely edited version, audiences abroad will be permitted to view the commercial in its entirety.